Larénim launched into the natural products industry in 2004, but its inception was many years in the making.

I am Kirsten Corcoran, founder of Larénim. I started the line because I wanted to use truly healthy and beautiful cosmetics and I couldn’t find any. For years, I struggled with such skin issues as: acne, expanded pores, rosacea and irritated skin and eyes. No matter which products I tried, I was disappointed time and again.

During that time, my mornings were spent in frustration, washing and picking at my blemished skin. After that I tried to conceal my skin with a thick layer of makeup. Eye shadows, liners and mascaras made my eyes burn and frankly, I always thought mascara made my lashes looked a bit garish. As the day progressed, my makeup would start sliding around on my face; I could almost feel the zits popping out! At night, I washed and picked again. It started all over the next morning.

Because I am a woman of determination with knowledge of health (having worked in or owned health food stores for 27 years) and a strong sense of aesthetics, I assembled a product line that I, myself, would want to wear. I wanted cosmetics that not only looked beautiful; they also should improve my skin every time I apply it. So after assembling a product line that I felt confident with, I marketed Larénim to women just like me. I knew there were many others who were frustrated with their current makeup and skin appearance…and I was right!

Within two years, Larénim graced the shelves of over 750 retail stores in the natural products industry! The enthusiasm for our products was overwhelming. Women around the country reported their happiness about finally having clear, beautiful skin. Additional customers expressed joy at not having to wear uncomfortable makeup that gave them burning, irritated skin and eyes or other problems. Women also reportedly enjoyed our broad, encompassing selection of colors that had the style and sophistication of the department store brands.

In December 2006, Nutraceutical acquired Larénim. This acquisition allowed Larénim to significantly increase its production, distribution and marketing, while maintaining a devotion to the healthiest, highest quality and most gorgeous all-natural cosmetic line in the industry!

Kirsten Corcoran
founder